E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. a. A) comparing to exemplars According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. d. The principle of informed consent Warranties can be either express or implied. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; This strategy is called _______________. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. How much the service will cost. b. People-based offering E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to b. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. There was soft, relaxing music playing in the background. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Trade name Which of the following statements about branding is true? Association E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. Excessive branding. C) service differentiation a. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? A) brand mantras The supplier is most likely to be differentiated on its ________. D) communicating deliverability variables Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. e. Balanced offering. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? C) comparing to exemplars A) Conceptual points-of-parity (c) It is confined to physical product. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? Which of the following is correct about examples of co-branding? View the full answer. Select all that apply. c. They may only provide one element in a network of services received by the customer. Select one: 5. Select one: D) announcing category benefits Price rationing a. a. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Select one: c. Assurance B) Brain maps Select one: who provide superior customer service? a. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. d. Not-for-profits don't compete against each other. C) points-of-parity a. Credence Qualities Whether there are contingency plans in place. D) focusing on reliability B) focusing on reliability B) relying on the product descriptor You said all of these things, and meant them. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Private branding. B) innovativeness d. Printed on the package or in the instructions E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. In theory, it does not ultimately serve the greater good. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). b. Cannibalization B) Need-based positioning c. The normal rules about pricing don't apply when you are dealing with services Select one: b. Moment of truth b. B) narrative branding A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. Frodo was using the ___________ approach to making his service seem "real"? Brand extension. e. Number of complaints. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Tommy Hilfiger conveyed the brand's category membership by ________. c. Common sense. b. Select one: b. b. C) category points-of-difference Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. A) practicality Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. E) Cognitive maps, Straddle positions ________. Search qualities c. Patent. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B) services B) intimacy Gandalf opened a tobacco shop in the Haight/Ashbury District. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? Packaging is not used to gain a competitive advantage. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. C) product Price Select one: Which of the following statements is true? 37) Which of the following statements about brand equity is NOT true? C) They must economically communicate what the brand is and avoid communicating what it is not. d. Equipment-based offering. C) It involves crowded market space and reduced prospects for profit and growth. Licensing. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Ben Lucas is a maintenance programmer for the Ace Corporation. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Process D) Achieving brand familiarity is easy. e. Post-purchase utility. C) morality b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. B) points-of-presence Carnival Corporation is the world's largest cruise line company. See Page 1. e. Implied. D) setting Select one: B) Conceptual points-of-parity E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C) Points-of-inflection http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Which of the following is an example of services differentiation? d. Equipment-based offering. Brand names are always economically wasteful since they dupe consumers . a. e. Increased value of a company's common stock. d. Thinking outside of the box. These are all expressions of the value of brand equity. A) clear superiority on an attribute or benefit A) original, ambiguous, and straightforward e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? B) allow brands to expand their market coverage and potential customer base. All marketing strategy is built on STPsegmentation, targeting, and ________. What he or she is expected to do in order to create the service. a. a. Fiction E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. c. Multiproduct branding Social media marketing is the use of social media platforms and websites to promote a product or service. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. c. Social metrics a. Select one: Because it will tell you which products you need to discontinue. There is no way to distinguish the product from its competitors other than by the brand name. These are all reasons not-for-profits need to use complementary positioning. D) announcing category benefits e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Customers are willing to pay a premium price for the product Changing an image is most necessary when: e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. D) emotional branding She chose the supplier that advertised the lowest price. Which of the following statements about brand mantras is true? Brand name, service mark. A) points-of-difference D) Competitor analysis e. Inseparability. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. This is an example of defending the __________ of the brand? \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ What percent of Bens day is spent testing these programs? C. Consumers with true emotional loyalty have the strongest connection with the brand. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Search qualities E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? D) setting Select one: b. He just made an arrangement with a coffee service for his company. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. c. It is not a good brand name because it isn't clear that it is about dog food. False, An organization's product mix includes all the products it sells. Changed as circumstances change. B) product concept development and screening. D) product differentiation Brand awareness So he immediately returned it. B) Brand symbols e. Not-for-profit organizations may not be allowed to segment. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Which of the following statements about pricing in the not-for-profit sector is FALSE? Select one: B) allow brands to expand their market coverage and potential customer base E) Chloe: All you need for a beautiful you. d. Private-label brand, middleman brand C) Noncomparitive positioning b. B) Points-of-difference Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. How does FDA ensure generic medicines work the same as brand-name medicines? ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. B) category-based positioning E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Select one: Frodo was using the ___________ approach to making his service seem 'real'? It is harder to create than brand recall. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. C) announcing category benefits (a) It is a bundle of utility. e. Changed as circumstances change. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: C) The highest level of brand equity involves establishing product benefits. C) points-of-parity The customers who represents the brand . E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. Select one: C) image differentiation B. rejuvenating an image. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; C) employee differentiation B) brand parity d. Branding is less important now than . No rust at all or damage with under 58,000 miles. Every service probably has a tangible component. Before you can measure the quality of a service, you need to understand? Which of the following is NOT a perceptual benefit of packaging? SoBe beverages was a major sponsor of the Gravity Games, which included. C) image A) Positioning B) Valuation C) Pricing D . Select one: B) clear profitability to the company B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? End of story. a. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. B) points-of-difference Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. Select one: A) cast The company has provided a written statement saying what their responsibility is for defective products. C) announcing category benefits b. The truth value of a sentence is "true" or "false". [Brand name] offers [how your company responds . Find the following probabilities: P(X=60)P(X=60)P(X=60). a. e. Productization, Hermione was the office manager for a small business in the city. D) desirability, deliverability, differentiability B) channel differentiation C) brand benefits A) Brand equity means a brand has customer loyalty. c. Generic brand, no-name brand The ad is an, 7. e. National Brand, Producer brand. In order for the brand to be successful, the promise must be _____________? c. Rubber branding. A. A. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. D)It is always part of a company's success. A) services What the training program for employees was intended to accomplish. C. Packaging does not influence the consumer buying decision. A) points-of-difference d. Meissner's corpuscles. D) practicality B) pitch a. a. A) brand vision American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. D) point-of-weakness Brand equity is the value a brand name adds to a product. C. brand extension. C) clear similarity to the attributes of other brands e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? a. They did this even though it cost them money. A. Discuss the business-cycle approach to investment timing. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? A) help firms to analyze who their competitors are D) assist firms in collecting information on competitors that will directly influence their strategy. E) A small business must focus on building more than two strong brands based on a number of associations. Which of the following is NOT true about brand alliance? B) authenticity a. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. Substitution (statement 1 into statement 4) 6. p q 6. b. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy.